LinkedIn Training

You transition from a push to a pull strategy with social selling by building a community of prospects, customers, and company ambassadors. You identify your current and potential customers, connect with them, and find out what constitutes relevant and valuable content. Ultimately, it’s about ensuring that customers know about your services and added value. Leveraging LinkedIn is the new way of marketing and sales! LinkedIn coach Elton will guide you through all the ins and outs!

• Making your profile appealing to prospects
• Learn how to search for potential customers with a free LinkedIn account
• Build a substantial reach quickly (organically and/or promoted)
• Involve your ambassadors, existing customers or employees in effectively promoting your company
• Create 'reason to follow' content, plan and post strategically
• Highlight your company page and create a community
• Options: strategy session, guest speaker session, inspiration session, LinkedIn training, LinkedIn coaching (also in-company), LinkedIn workshop
• If you want to quickly bring your product or service to your ideal customer, LinkedIn Campaign Manager is the tool for you. Learn more about our 'Marketing' program here

Especially in today’s labour market, it’s crucial to attract the right professionals to your organization, even before they’re actively seeking a new opportunity. Proper social recruiters find and connect with (future) professionals by efficiently promoting job openings. After this LinkedIn training for businesses, you’ll understand how to use LinkedIn for networking and recruiting, gain insights into the labour market and proactively engage with this market. Of course, employer branding is part of this. This is how you find your job applicants in this era!

• Explore the market online and connect with interesting professionals
• Leverage advanced search filters with your current account
• Learn how a premium account can benefit your organization
• Proactively approach candidates with the right message
• Establish your organization's presence with employer branding
• Options: LinkedIn training, LinkedIn coaching, LinkedIn workshop (also in-company)
• Want to fill vacancies with sponsored posts? Get job openings in front of (latent) job seekers. Learn more about our 'Marketing' program here

There are a lot of  (hidden) job vacancies, and there are ways to make it easier to find a job at your dream company. During this training or coaching, we’ll get practical with using LinkedIn to your advantage. After this course or coaching, you’ll know why you should use LinkedIn!

• Increase your technical visibility
• Make your profile distinctive and appealing
• Create high-quality job alerts
• Find and approach recruiters the right way
• Identify potential employers with a premium account
• Positively influence your ambassadors online
• Options: online or offline, coaching and training (also in-company)

Setting up a targeted promoted campaign on LinkedIn aims to generate leads or recruit new colleagues for your organization. After the marketeer has designed the advertisement or lead plan, we can get cracking.

We will configure the campaign together, activate it and you can monitor the results. It’s always possible to adjust, fine-tune or stop the campaign. But first, let’s set it up! You will be coached through a detailed campaign plan, including the following steps:

• Determine the right ad format for your goal
• Set up a detailed target group
• Conduct A/B testing
• Align expected reach
• Set ad budgets
• Create and place ads